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阿里影業(01060.HK)「淘麥VIP」會員突破2,000萬
阿思達克 08-15 16:51
阿里影業(01060.HK)公布,旗下成立兩年的「淘麥VIP」會員規模再創新高。截至今日(15日)「淘麥VIP」會員規模正式突破2,000萬,於四個多月大升超過三成。 公司指,「淘麥VIP」會員規模再創新高,一方面受惠於中國電影和演出市場的強勢復甦,另一方面,也歸功於平台自身線上、社群營運能力的提升。 截至今日,據燈塔專業版數據顯示,2023年暑期檔電影市場票房170億元人民幣(下同),演出總票房30.69億元。影演雙市場的強勢復甦,帶動了文娛消費市場的快速增長。
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