“秋一杯”衝上熱搜!奈雪的茶部分門店銷量增長近800%
格隆匯8月9日丨8月8日,立秋時節,微博熱搜話題“秋天的第一杯奶茶”近41.7億閲讀量,超172W次討論。在“秋一杯”熱度推動下,奈雪全國門店客流量翻倍,線上線下訂單量暴增,取得了入秋開門紅。不少門店出現400%~500%的訂單增長,個別門店出現800%的超高增長,其中,外賣訂單升幅明顯,環比增長近400%。奈雪9-19元主流價格帶產品銷量暴增,原葉鮮奶茶系列呈現200%高增長,成為奈雪最受歡迎的“秋一杯”茶飲。業內人士分析表示,伴隨三四線城市消費能力的提升,奈雪這類高性價比的品牌越來越受到消費者歡迎,在“秋一杯”全民飲茶氛圍加持下,奈雪有望實現新一輪的業績突破。

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