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鄭波:大語言模型已在阿里媽媽To B和To P業務場景開始應用
《新浪科技》報道,阿里媽媽及閒魚CTO鄭波表示,以生成式AI大模型和AIGC為代表的人工智能技術浪潮,正深刻影響著產業界的技術走向和趨勢,且變革速度可以用「時新日異」來形容。未來將形成基於認知和常識、端到端鏈路有推理和執行過程的、更有創造性的數智商業技術。 鄭波指出,如果以前是在線、基於數據統計和經驗判斷的數字經營時代的話,那麼數智商業技術2.0時代,將是知識驅動、基於AI的決策執行及因果推斷的創造性智能經營時代。 據悉,阿里媽媽技術團隊在生成式AI大模型、多模態、引擎等領域不斷進行技術探索和研究應用,大語言模型已經在阿里媽媽的To B和To P業務場景開始應用:通過AI營銷創意工具、智能營銷Agent、智能設計等,商家可以自由生產創意並提升效率和品質;通過增強分析和智能資產管理,商家可以更精細化優化推廣投放策略,並管理大規模人群、商品和內容資產;通過內容風控和反作弊等,商家和平台能更精準識別和處理風險,降低損失。
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