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《大行報告》野村料百度(BIDU.US)次季核心收入按年升11% 目標價上調至149美元
野村發表研究報告,預期百度-SW(09888.HK)(BIDU.US)第二財季業績將勝預期,料期內核心收入按年增長11%至258億元人民幣,與市場預期的257億元人民幣相若,主要受廣告業務按年增長12%及按季增長15%所推動。 但該行對百度下半年廣告前景看法審慎,認爲第二季是內地「清零」疫情防控政策結束後第一個正常化的季度,因此整個行業的廣告支出可能會在季內復甦,而去年同期由於上海封城導致的低基數也有助於數據的按年增長。該行料醫療保健、旅遊和商業服務垂直領域可能是其第二季廣告的驅動力。 該行預期,市場關注百度廣告及人工智能雲業務的前景,以及對「文心一言」的更新進展。該行對百度美股目標價由141美元上調至149美元,維持美股「中性」評級,認爲百度下半年廣告前景依然不穩定。
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