羅兵咸永道料今年香港娛樂及媒體業收入按年升5.55%
羅兵咸永道最新發布《2023至2027年全球娛樂及媒體行業展望》,預計今年香港娛樂及媒體行業收入將按年輕微增長5.55%至97.6億美元。報告顯示,香港娛樂和媒體行業將穩步發展,在2022年至2027年間的複合年增長率為3.47%,預計2027年的收入將達到110億美元。
其中,預計香港票房收入將今年實現反彈,在2025年將恢復至疫前水平,並有望於2027年增至2.73億美元;自2022年9月取消入境旅客檢疫措施後,預計香港貿易展覽收入今年快速增長44.58%,當中貿易展覽目前正以12.55%的複合年增長率增長,預計在2027年將達到5.48億美元。
羅兵咸永道中國內地及香港媒體行業主管合夥人邱麗婷表示,自2022年新冠疫情後復甦以來,健康增長成為香港娛樂及媒體的主要趨勢。這主要是由電影和企業對企業(B2B)領域的推動,這兩個領域的增長速度高於全球同行。另一方面,隨著數碼廣告成為主流,傳統媒體的增長繼續低於平均水平。(ca/u)
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