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百度智能雲數字人平臺「曦靈」接入直播全流程營銷大模型
百度(09888.HK)(BIDU.US)旗下百度智能雲於近日舉行的「2D數字人直播平臺杭州交流會」上,展示數字人直播平臺「曦靈」最新發展。利用百度自研的語音、視覺等技術,通過上傳一段真人視頻可在30分鐘內製作出數字人主播,結合百度文心大模型及電商行業專屬知識庫,該平臺可形成適用於直播場景的營銷大模型,輸入關鍵詞即可自動生成商品介紹、催單、場控等文案內容。 百度智能雲指出,曦靈是行業內首個推出針對電商營銷場景訓練專屬營銷大模型,並將該模型接入數字人直播全流程的平臺,現時打造的數十位帶貨主播已經活躍在各個直播間中,預期相比真人直播間每月約5萬元人民幣的成本,數字人直播間成本將大幅下降。 以百度智能雲曦靈平臺測試的帶貨場景爲例,一個全新開播的數字人直播間由首次露面的AI數字人售賣智能手錶,首場連續開播33小時銷售額達到1.3萬元人民幣,平均每小時總成本少於100元人民幣。
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