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阿里-SW(09988.HK)旗下飛豬618訂單量按年增1.6倍 近八成商家成交額增逾50%
阿里-SW(09988.HK)旗下旅遊出行服務平台飛豬數據顯示,今年618大促訂單量按年增長160%,交易用戶按年翻倍增長。同時,大促已售商品的預約核銷也大幅提前和提升。預計在接下來幾個月的出遊旺季內,旅遊需求將持續健康復甦。 此外,數據指飛豬今年618大促4個商家成交額破億元人民幣(下同),有近八成商家的成交額按年增速大於50%。今年以來中長線遊市場全面復甦和增長,今年618國內線路遊套餐商品成交額按年增長超過六倍,成交額破千萬的旅行社商家數量按年翻了三番。 期內,飛豬高星級酒店套餐商品成交額按去增長128%;飛豬民宿、小豬民宿套餐商品成交額按年增長125%,不少品牌的單品成交額突破百萬元。此外,高性價比的機票次卡、公務艙卡、租車次卡等商品也受青睞,飛豬618交通出行類套餐商品銷量按年增長超過三倍。
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