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電廣傳媒(000917.SZ):今年計劃與快手、抖音等平台合作,推出直播互動彈幕遊戲產品

格隆匯6月20日丨電廣傳媒(000917.SZ)近期在接待機構調研時表示,上海久遊在行業裏歷史也比較長了。上海久遊2015年被電廣傳媒收購,2018年變成電廣傳媒全資子公司。上海久遊是遊戲行業比較少見的國資公司。發行節奏和傳統遊戲公司不一樣。上海久遊比較穩健,擁有20年遊戲行業經驗,豐富的IP資源,不做激進打法、過度追逐熱點等,對行業資源把控效率較高。

上海久遊主要遊戲《勁舞團》系列自2005年上市以來,先後開發了端遊、手遊、H5以及漫畫《勁舞之戀》、《勁舞之戀第二季》。2022年與百事可樂推出聯名產品、元旦強勢登錄B站跨年晚會,引發了用户迴歸和充值的高潮。高達系列自2008年上線以來,先後推出端遊、頁遊、手遊,並於2022年推出高達系列新產品《高達進化》。二次元系列,手遊《一起奔赴的星光》於今年5月22日喜獲版號,該遊戲是一款女性向偶像養成冒險+音樂類手遊;手遊《拂曉:勝利之刻》2022年2月登陸日本市場,國服版本也於今年3月16日正式在iOS和安卓平台上線運營,新手遊《紅月之契》作為儲備產品正在開發中。

今年公司計劃與快手、抖音、陌陌等平台合作,推出直播互動彈幕遊戲產品,另外在微信小遊戲方面也正在佈局。

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