You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
都市麗人(02298.HK)入選工信部重點培育紡織服裝百家品牌名單
格隆匯 06-06 16:26

2023年5月31日,由中國紡織工業聯合會、湖州市吳興區人民政府共同主辦,中國紡織工業聯合會品牌工作辦公室、湖州市吳興區織裏鎮人民政府承辦的中國紡織服裝品牌大會,在浙江省湖州市隆重召開。

會上,工業和信息化部發布了"重點培育紡織服裝百家品牌(2022版)"名單。國民內衣品牌都市麗人成功入圍名單,將作為重點培育對象,成為紡織消費品領域具有較強競爭力的優勢品牌標杆,引領國內紡織服裝產業高質量發展。

本次大會圍繞"新變革下的品牌價值提升"主題,匯聚服裝行業內多位專家學者、行業大咖、優秀品牌,多維度、多層次地探討在新變革下的中國紡織服裝品牌如何在技術創新、文化自信、消費引領等方面進行探索與踐行,實現品牌價值升級,促進行業高質量發展,滿足消費者美好生活的願景。

品牌力是企業核心競爭力的重要組成部分,也是行業、區域乃至國家總體實力的綜合體現。一個擁有強大力量的品牌,無論在產品研發、製造技術,還是營銷策劃、行業地位等方面,都築起堅不可摧的壁壘。都市麗人作為全國銷量領先的國民內衣品牌,已在品牌建設與發展的方方面面成為行業領先的標杆。

都市麗人成立25年,致力於打造真正適合中國女性消費者的"國民內衣",依託獨創的斜拉索、雙曲拱橋、WM型、柔型杯等在內的516項國家專利,以科技創新成就內衣行業標杆品牌。

都市麗人多年來在中國女性內衣領域用心耕耘,為滿足中國眾多女性人口的多元化需求,都市麗人多年來根據累計超3200萬胸型數據庫,細分出21種內衣功能,打造了柔芯杯、動力杯、柔型杯、手掌杯、花形杯、嬰肌棉杯、五星導流杯,這七大核心杯型,從少女的第一件內衣,到成長後的不同年齡層以及不同場景,都市麗人都陪伴中國女性左右。

為推動行業高質量發展,都市麗人於2022年7月聯合中國紡織品商業協會內衣委員會、京東服飾、前瞻產業研究院共同發佈首份《中國女性內衣白皮書》,為中國女性提供專業科學的內衣挑選指導,引領中國內衣行業高質量發展,以此重塑中國女性內衣市場的競爭格局。

都市麗人堅持保持品牌定力與創新活力,通過產品、營銷、技術等全方位展示國民內衣品牌的強大實力,進一步提升品牌價值並賦能業績增長。2022年,都市麗人營收達30.1億元,淨利潤3302.4萬元,成功實現扭虧為盈。

逆境中的重生,讓品牌的力量在人們心中留下深刻烙印。都市麗人堅持自主研發,以專利技術賦能內衣產品,服務超6200萬會員,成就全國銷量領先的國民內衣品牌。未來都市麗人將持續釋放品牌潛力,不斷助推中國內衣行業的持續升級與變革,帶領中國內衣走向世界舞台。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of this article is for reference only. It does not constitute an offer, solicitation, recommendation, opinion or guarantee of any securities, financial products or instruments.The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance.
uSMART
Wealth Growth Made Easy
Open Account