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星巴克(SBUX.US)CEO:目標2025年內地開設9,000家門店
阿思達克 05-31 12:42
星巴克(SBUX.US)全球首席執行官納思瀚(Laxman Narasimhan)近日到訪中國內地,表示中國咖啡市場的增長空間巨大,並制定了2025年開設9,000家門店的目標,並將繼續投資中國,未來中國將成為星巴克全球最大的市場。 在談及門店拓展策略時,納思瀚表示,星巴克將在中國堅持直營的商業模式,以更好地服務中國顧客。除了深入當前所在的城市,挖掘更多潛力,公司也將把門店覆蓋到更廣闊的市場。 納思瀚重申了星巴克對中國的長期承諾,並對公司未來發展充滿信心。致力於多樣化的門店擴展、本土化的產品創新、數字化賦能、供應鏈革新等多方面工作,繼續提升星巴克獨特的夥伴文化,努力為中國顧客不斷帶來超越期待的星巴克體驗。
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