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微盟(02013.HK)AIGC技術商戶智能助手產品啟動商家內測
阿思達克 05-16 15:06
微盟(02013.HK)宣布,基於人工智能生成內容(AIGC)技術開發的商戶智能助手產品近日完成落地,並向現有已經服務的商戶正式啟動使用測試,內測功能主要覆蓋商城營運、數字營銷和數據分析等場景。 目前微盟AI產品主要通過文生文、文生圖的方式,在店舖營運、內容營銷、數據分析等方面為商戶生成適用多元渠道的不同風格的營銷素材,包括文案創意、社群話術、商品描述等,為導購及營運快速提供營銷工具,降低SaaS工具使用門檻,同時協助商戶提高經營效率。 集團CTO黃駿偉表示,目前微盟已經在廣告與營銷、數據智能、營運提效、用戶體驗等領域有完整技術應用規劃和產品落地,旗下AI產品正在快速迭代能力,圖片生成、視頻腳本製作、代碼服務等更多功能均在研發中,期望可進一步融入更廣泛的商家經營場景。
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