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微盟(2013.HK)宣佈AI產品開啟商家內測 數字商業領域AI大模型應用提速
格隆匯 05-16 09:24

5月10日,微盟AI產品面向商户開啟內測。該產品是微盟基於AIGC(人工智能生成內容)技術開發的商户智能助手,包含多套基於SaaS業務場景的實質性AI應用型產品。包括紅豆居家、生活家精選等多個行業頭部品牌均已接入內測,內測功能主要覆蓋商户運營、數字營銷和數據分析等場景。

微盟集團CTO黃駿偉表示,“目前微盟已經在廣吿與營銷、數據智能、運營提效、用户體驗等領域有完整技術應用規劃和產品端落地。“據介紹,現階段微盟AI產品主要通過文生文、文生圖、文生視頻的方式,為商户提供店鋪運營、內容營銷、數據分析等維度的產品,為商户生成適用多元渠道的不同風格的營銷素材,包括文案創意、社羣話術、商品描述等,為導購、運營快速提供源源不斷的營銷武器,降低SaaS工具使用門檻的同時助力商户提高經營效率。

舉例來説,當商家想要為一款春季女裝匹配相應的商品描述時,只需在微盟商家後台喚起微盟AI產品,輸入自己的需求後,便可在數秒內獲得滿意的答案。再比如,導購需要一段社羣推廣話術向消費者推廣新產品時,同樣可以通過該產品,高效獲得相應素材。

再以私域運營為例,商户需要運營個人微信/企業微信、朋友圈、微信羣、公眾號、視頻號、商城等不同的觸達渠道,以充分觸達消費者。這些更復雜更依賴創意的營銷素材,僅僅在準備階段就需要文案、設計、運營的多方多流程協同,耗費運營團隊以周為單位的人力投入。通過AI技術提供符合創意需求的高質量營銷文案、圖片、口播腳本,成為了“SaaS+AI”的探索方向。

除了運營之外,在自定義數據分析場景中,以往商户需要手動編寫SQL代碼,而這需要充分了解數據表結構,並具備SQL編寫能力,這成為SaaS數據分析類應用難以逾越的使用門檻,限制了價值發揮。“BI+AI”將可以幫助商户快速實現自定義數據的取數、分析需求,輕鬆地一鍵生成SQL語句,產出數據結果,商户的數據分析將不再受限於技術能力,通過AI技術普惠進一步發揮SaaS分析類應用的價值。

目前來看,在幫助眾多傳統企業完成數字商業“基礎設施”建設後,AI技術在數字商業領域的落地應用有望為微盟及其服務的商家帶來價值升級。黃駿偉表示,”微盟AI產品正在快速迭代產品能力,包括圖片生成、視頻腳本製作、代碼服務等更多功能均在研發中,從而進一步融入更廣泛的商家經營場景。“

此次微盟AI產品內測,意味着微盟在SaaS+AI領域持續加碼和探索,並取得了階段性成果。結合微盟2023年財報披露信息來看,其正在積極拓展AI技術在數字商業的應用場景,通過提升自身技術壁壘和產品功能體驗提升,從而助力商家更好的經營和增長。

微盟是國內智慧商業領域的頭部SaaS產品和技術服務提供商。截至2023年底,微盟客户在國內市場時尚零售百強佔比44%,商業地產百強佔比45%,連鎖便利百強佔比35%,餐飲百強佔比43%。大客户之外,微盟還同時服務數十萬家中小型企業的數字商業。

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