又有新動作!電視廣播(0511.HK)一度升超12%,香港TVB收回大灣區廣吿經營權
格隆匯5月10日丨港股電視廣播盤中拉昇一度升12.46%報6.5港元。近日,TVB行政主席許濤接受訪問時指出,“TVB在大灣區落地的翡翠台和明珠台,以前是承包給別人運營,2023年7月1日後會收歸TVB運營。”這意味着,TVB或將取得廣東的廣吿播放權,廣東觀眾未來除了能看到香港本土節目,還有可能“欣賞”到真正“來自TVB的廣吿”。廣吿收入是電視經營的支柱。TVB電視廣吿收入佔比一度達到七至八成。哪怕在互聯網的衝擊下,香港電視廣播業務仍是TVB最大的收入來源,2022年佔TVB總收入的36%。但許濤稱,現在香港市場並不足以支撐TVB的發展,需要向境外市場拓展,尤其是內地,盤活TVB巨大的流量——此前在淘寶開播賣貨就是重要的一步棋。
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