理想(02015.HK)品牌市場費用率0.6% 吉利楊學良:值得所有品牌好好學習
理想汽車(02015.HK)董事長李想透露,公司品牌市場費用率是0.6%,包括品牌所有的公關、活動、廣告、車展、發布會、車主營運等,幾萬元人民幣的費用都要審批,避免亂花錢。主流品牌費用率是2%至3%,是理想的4倍至5倍。
關於市場費用,他補充0.6%的費用一年也有6億至7億元人民幣。
吉利高級副總裁楊學良回應指出,這麼貴的車市場費用才0.6%,值得所有品牌好好學習,明日(5日)召集所有團隊開會。
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