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微信公眾平台開展違規營銷內容專項治理
阿思達克 04-25 15:59
騰訊(00700.HK)旗下微信公眾平台運營中心公布,就國家市場監督管理總局《互聯網廣告管理辦法》將於5月1日起實施,微信公眾平台將開展違規營銷內容專項治理,建議公眾號營運者發布營銷內容時,嚴格按照新規執行,落實法律合規義務,例如通過各種形式推銷商品或者服務,並附加購物鏈接等購買方式的,應當顯著標明「廣告」字樣。 同時為保障用戶的閱讀和使用體驗,平台未來會持續提升合規能力,健全公眾平台廣告內容管理機制,優化廣告內容發布的營運流程。
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