沃爾瑪在幾天內出售第二個時尚品牌Eloquii以提高利潤率
格隆匯4月23日丨沃爾瑪(WMT.US)正在出售大碼時裝品牌Eloquii,這距離它同意出售男裝品牌Bonobos僅有一週多的時間,以通過縮小業務聚焦點和建立可供替代的收入來源來提高利潤率。買方FullBeauty Brands在週五的聲明中沒有披露交易的規模。沃爾瑪在2018年以1億美元的價格收購了Eloquii,以通過一系列在線品牌吸引年輕的購物者,並更好地與電商巨頭亞馬遜(AMZN.US)競爭。上週,該公司表示正在以7500萬美元的價格將Bonobos出售給Express(EXPR.US)和WHP Global,遠遠低於2017年支付的3.1億美元。近年來,它還出售了户外服裝零售商Moosejaw和女裝品牌ModCloth。沃爾瑪一直在加強對包括廣吿和快遞在內的業務的關注,以使其收入來源多樣化,並提高利潤率,因為消費者支出的通脹壓力對該零售商造成了壓力。
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