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福特(F.US):或重塑中國電動車品牌 比亞迪(01211.HK)與Tesla(TSLA.US)屬不同檔次
福特汽車(F.US)行政總裁Jim Farley表示,因應中國電動車市場競爭異常激烈,有需要重塑品牌以適應中國市場,但拒絕透露重塑品牌計劃細節。 上季福特汽車在中國的銷量下跌,他稱,在中國取得成功的品牌從一開始就是推出全電動車,以及專注於技術發展、司機數碼體驗及服務,這些公司包括小鵬汽車(09868.HK)、蔚來汽車(09866.HK)及理想汽車(02015.HK),隨著國企車廠亦開始推出電動車新品牌,品牌之間的競爭將會集中在技術及服務。 他續指,比亞迪(01211.HK)是中國最受歡迎的電動車品牌,在電動車及插電式混合動力汽車市場佔據主導地位,與Tesla(TSLA.US)處於完全不同檔次,因比亞迪是完全垂直整合生產模式,全球未有其他車廠可以做到。
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