又雙叒降價了!
全球電動汽車領導者特斯拉(TSLA.US)今年第三次下調美國市場的Model S和Model X的價格,試圖以降價的方式提振市場對其標誌性電動汽車日益低迷的需求。特斯拉首席執行官埃隆·馬斯克(Elon Musk)曾多強調需要追求銷售數量而不是一味追逐利潤率。據瞭解,美國市場降價後的旗艦款Model S轎車現在的起售價爲84,990美元,比上個月的價格降低了5,000美元。Model X的起價則爲94,990美元,也下降了5,000美元。
目前,全球汽車行業正艱難應對仍然高企的通貨膨脹率和不斷上升的基準利率,這使得購買新車對於一些消費者來說變得越來越昂貴。自今年以來,直接面向消費者銷售汽車的特斯拉經常調整銷售價格以吸引更多的潛在購買者。這家總部位於得克薩斯州奧斯汀的電動汽車領導者目前生產Model S、X、3和Y。
“價格真的很重要,”馬斯克在特斯拉1月份的業績電話會議上曾表示。“我認爲,有很多人想買特斯拉汽車,但是他們買不起。因此,這些價格變化對普通消費者來說肯定能夠產生影響。”
最新數據顯示,特斯拉第一季度在全球交付了422,875輛汽車,但其中只有10,695輛是價格較昂貴的Model S和X。
此外,特斯拉官網還顯示,該公司將特斯拉Model 3轎車和Model Y運動型多用途車的價格分別下調了1000美元和2000美元,並將兩款車型的起價下調至41,990美元和49,900美元。特斯拉還在美國市場增加了新版本的入門級Model Y,配備AWD動力系統,售價49,990美元。
這家來自美國的汽車製造商今年早些時候曾在中國市場降價,也在這個全球最大的新能源汽車市場掀起了一場價格戰。中國乘用車協會週二公佈的初步數據顯示,3月份該公司的上海工廠共交付88,869輛汽車。
中國製造的汽車仍然存在巨大的價格差距,其基本款Model 3起價爲22.99萬元人民幣(大約3.34萬美元),而Model Y起價則爲26.19萬元(大約3.8086萬美元)。
雖然特斯拉在全球電動汽車銷量數量上繼續領先於其他汽車製造商,但它面臨着來自中國電動汽車行業競爭者們的前所未有激烈競爭壓力。
華爾街分析師普遍認爲特斯拉還需要加快步伐,以保持投資者習慣的財務業績和交付量增長速度。去年,該公司未能實現車輛交付量年均增長50%的目標(去年實際增速爲40%),在今年第一季度增長率則下滑至36%。特斯拉將於美東時間4月19日盤後公佈Q1業績。
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