抖音與騰訊視頻達成合作：長短視頻攜手互促，推動產業融合共贏
格隆匯獲悉，4月7日，抖音集團與騰訊視頻宣佈達成合作，雙方將圍繞長短視頻聯動推廣、短視頻衍生創作開展合作。騰訊視頻將向抖音授權其享有信息網絡傳播權及轉授權權利的長視頻。此外，騰訊視頻與抖音還明確了短視頻衍生創作的方式、發佈規則，共同促進短視頻的創作、傳播。這次合作，展示了雙方在共建優質內容、拓展行業邊界方面的創新思考與實踐，將推動長短視頻互促共贏新格局。
長短視頻的融合發展一直是業界關注的話題。在日前由國家版權局主辦的第七屆中國網絡版權保護與發展大會上，“長短視頻合作”更被納入中國版權協會《2022年中國版權十件大事》。長短視頻的互補互促，已成為推動視聽產業進步的重要趨勢，這也驅動着各大長短視頻平台在版權合作上的加強。
騰訊視頻在此次的合作聲明中表示，其秉承開放創新的態度，將以滿足用户需求為中心，致力於優質內容的開發及生態合作的拓展。近年來，騰訊視頻在劇集、電影、綜藝、動漫等不同內容領域均實現了好內容的深厚積澱，如《三體》《半熟戀人》《左手上籃》等優秀作品的湧現，為短視頻的衍生創作提供了源頭活水。本次合作將為高品質短視頻內容的創作與傳播提供充分保障，從而推動視聽產業優質內容池不斷擴容，最終為用户創造更美好的視聽體驗，這也為視聽產業在創新使用影視內容版權使用方面邁出了重要一步。
抖音方面表示，短視頻已經成為影視作品宣傳推廣的重要形式，過去幾年，抖音助力了眾多影視作品破圈，讓優秀內容被更多觀眾看到並喜愛。一直以來抖音尊重知識產權，積極尋求與長視頻平台更好地合作。抖音期待此次攜手成為長短視頻行業互利共贏的又一重要探索，實現影視行業、視頻創作者、用户和平台的多方共贏。
帶着更為廣闊的視野，長短視頻平台在不斷的深入合作中，正共同構建立體多元的視聽生態體系。基於尊重版權、合作共贏的共識，長短視頻未來也有望以更豐富多樣的形式相互賦能，真正實現長短互促、產業共榮。
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