美團外賣升級「繁盛計劃」促新老店成長煥新帶動訂單增長
據《中國證券網》報道,美團(03690.HK)高級副總裁、到家事業群總裁王莆中在「2023年外賣產業大會」上表示,美團外賣將進一步升級「繁盛計劃」,啟動「復甦專項」,促進新店成長、老店煥新,從店、品、客三個維度,帶動商戶訂單增長,推動餐飲行業高質量發展。
據悉,美團外賣正與品牌聯手打造與外賣場景更適配的產品或產品組合,並著手打造爆品場域。今年城市專屬品質榜單「全城必點榜」將覆蓋全國15座城市。美團外賣還將面向商戶提供全新營銷工具「神搶手」,推出大牌菜品低價及限時搶購活動,在改善購買體驗的同時,幫助商戶集中精力運營爆品,提升效率。
於2022年,美團面向餐飲商戶推出「繁盛計劃」,對受疫情影響的困難商戶發放幫扶資金近1.6億元人民幣,77萬商戶從中受益。
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