Canalys:料今年基礎手錶和智能手錶增長不逾一成
市場研究機構Canalys發表報告指出,去年第四季的可穿戴設備市場承受一定的壓力,在第四季傳統高峰時期,市場首次出現兩位數幅度的下滑,出貨量下降18%至5,000萬件。其中,智能手錶品類出現17%的兩位數下降。基礎手環品類出現連續第九次下跌,跌幅高達43%。基礎手錶增幅僅為3%,具有增長潛力的印度市場增速也明顯放緩。
蘋果(AAPL.US)去年第四季可穿戴腕帶設備出貨量按年跌17%至1,380萬件,以市佔率27.5%排名全球第一位。雖然谷歌的Fitbit出貨量下跌25%,其智能手錶Pixel Watch卻實現16%的逆市上揚,推動谷歌以市佔率8%佔據亞軍之位。
至於排名第三至第五名的分別為小米(01810.HK)、華為和三星,期內可穿戴腕帶設備出貨量各按年跌46%、42%及35%。由於WearOS遷移帶來的紅利減少,加之Galaxy Watch 5系列迭代更新的進一步限制,三星連續增長的勢頭在第四季戛然而止。
儘管季度智能手錶出貨量有所下降,但蘋果、三星和華為均保持年度增長,為智能手錶在2022年的溫和增長做出貢獻。整體來看,去年智能手錶增長3%,基礎手錶增長21%,基礎手環下跌39%,導致整個可穿戴腕帶設備市場下降5%。
Canalys分析師Cynthia Chen預計,今年可穿戴腕帶設備市場將以2%的速度溫和增長。雖然預計基礎手環將繼續下降,但基礎手錶和智能手錶將有所增長,預計增長上限將不超過10%,當中智能手錶將增長8%,基礎手錶增長6%。
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