香港生力啤(00236.HK)2022年淨利3230.5萬港元 同比增加66.83%
格隆匯2月27日丨香港生力啤(00236.HK)公佈年度業績，截至2022年12月31日止12個月，實現收入6.81億港元，同比增加14.36%；公司權益持有人應占盈利3230.5萬港元，同比增加66.83%；每股基本盈利9港仙。董事會批准於應屆股東周年大會上向股東建議批准派發截至2022年12月31日止年度末期股息每股0.01港元予於2023年5月3日名列公司股東名冊股東。
受惠於出口銷量的增長，公司在2022年的整體銷量上升了8%。但是，今年的本地銷量下跌了7%，表現不及行業。第三季度有部分銷量回升。儘管如此，生力清啤繼續於香港業務中表現亮眼，並於第二至第三季度錄得雙位數字的增長。
然而，受到主要原材料、鋁和柴油的成本上漲影響，香港業務於今年出現虧損。但公司在下半年成功轉虧為盈，為2023年帶來好勢頭。
由於上半年現飲渠道受到限制，公司重新分配資源以集中恢復銷量。公司在超級市場和便利店推出多個生力啤酒品牌、麒麟啤酒及藍冰啤酒的禮品換領活動。而生力啤酒、生力清啤、生力黑啤及生力白啤亦於7月至8月展開全品牌的大型抽獎推廣活動"生力友賞"，以刺激夏日旺季的銷售。
為保持品牌的曝光率，生力啤酒於7月推出全新主題推廣活動"生力啤酒真正朋友–朋友系"，提升了品牌的總認知度和喜愛度。為讓品牌有持續的增長，公司在推出生力清啤電視廣吿時加入了新信息-"香港No.1 Light Beer"，並在世界盃期間於連鎖超市及便利店和現飲場所推出一系列消費者推廣活動。同時，公司亦透過定期的品牌推廣和促銷活動以維持網上銷量的增長。
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