騰訊研究院:人工智能自動生成內容(AIGC)商業化應用將快速成熟 市場規模會迅速壯大
據《上海證券報》報道,騰訊研究院昨發佈《AIGC發展趨勢報告2023:迎接人工智能的下一個時代》指出,AIGC的商業化應用將快速成熟,市場規模會迅速壯大。當前AIGC已經率先在傳媒、電商、影視、娛樂等數字化程度高、內容需求豐富的行業取得重大發展,市場潛力逐漸顯現。AIGC即AI生產內容(AI Generated Content),指利用AI技術賦能內容生產。
報告指出,在廣告領域,騰訊混元AI大模型能夠支持廣告智能製作,即利用AIGC將廣告文案自動生成爲廣告視頻,大大降低了廣告視頻製作成本。巨大的應用前景將帶來市場規模的快速增長。報告引用根據6pen預測稱,未來五年10%至30%的圖片內容由AI參與生成,有望創造超過600億人民幣以上市場規模。也有國外商業諮諮機構預測,2030年AIGC市場規模將達到1,100億美元。
商湯(00020.HK)今早股價抽升逾5%,公司去年12月中曾公佈,爲寧波銀行上海分行打造的001號數字人員工「小寧」主持了一場虛實結合、打破次元壁的線上直播活動,該數字人員工是由商湯科技爲寧波銀行專屬打造的「虛擬IP」,基於商湯原創的「虛擬IP解決方案」及多種領先的AI技術,可以實現高效率、低成本的AIGC內容創作,助力銀行實現前端業務的用戶累積和營銷轉化。
百度(09888.HK)上月召開Create AI開發者大會,在百度各大官方矩陣、142家媒體聯合直播,打造了首個「人機共創大會」,從大會歌曲、場景、演講腦圖的創作, AI作畫結合的開場演講、到數字人樂隊的演繹和彩蛋, AIGC新模式深入應用到大會的各個環節。
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