高鑫零售(06808.HK)佈局會員店 M會員商店全國首店官宣
2月1日,高鑫零售宣佈旗下M會員商店全國首店進駐揚州,並於4月28日正式開業。200多款自有品牌獨家商品,以及環球和中國地理標誌商品將悉數亮相,涵蓋生鮮、烘焙、母嬰、玩具、百貨等20個品類。同時M會員商店已與多個國際和中國知名品牌達成戰略合作。

這意味着一度引起行業關注和討論的消息首次被官方證實。M會員商店為香港上市公司高鑫零售旗下付費會員制商店,“多業態全渠道”是林小海執掌高鑫零售CEO以來就明確的集團長期戰略發展方向之一,作為高鑫零售旗下又一創新業態的會員店,以新創獨立品牌與主力品牌大潤發並行運營。
由此看來,相比外界傳出的“大潤發入局會員店賽道”的消息,更準確的説法是“高鑫零售佈局會員店”。從官宣信息來看,M會員商店有獨立的業務團隊,除項目總經理袁斌為高鑫零售老將外,運營負責人李新林、商品負責人佘鹹平都有豐富的會員店管理經驗。
據悉,高鑫零售在去年年初做出佈局會員店業態的決定,項目團隊進行了一年的研究探索和籌備。“這是基於市場和消費需求變化,以及集團業務發展需要而做出的一項戰略決策,”林小海説,我們一直對會員店業態保持敬畏和關注,面對一個已經高度競爭的市場環境,M會員商店圍繞“一切為了會員”的理念,堅持洞察、創造、滿足會員需求,致力於成為一家更好的會員店。
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