IDC:去年內地智能手機出貨量按年跌13.2% 創最大降幅
國際數據公司(IDC)發報告顯示,2022年全年,內地智能手機市場出貨量約2.86億部,按年下降13.2%,創有史以來最大降幅。單計去年第四季,內地智能手機市場出貨量約7,292萬台,按年下降12.6%。蘋果出貨量排名內地市場首位,vivo及榮耀手機分別排第二位及第三位。
報告並顯示,2022年,內地手機廠商vivo在內地市場份額達18.6%,繼續保持領先地位,但較2021年的21.5%市場份額有所下降,出貨量按年亦下滑逾25%。榮耀手機按年增幅則達34.4%,全年總出貨量上升到第二位,市佔率為18.1%。蘋果手機與OPPO並列2022年全年第三大暢銷品牌,市佔率均為16.8%,不過,蘋果手機出貨量按年下跌4.4%。小米(01810.HK)市佔率為13.7%緊接其後。
此外,2022年第四季度,內地折疊屏產品單季出貨量出貨超過110萬部,再創新高。全年計出貨量近330萬台,按年增長118%,增速高於預期。其中,華為佔據內地折疊屏市場首位,市場份額達47.4%;三星排名第二,市場份額佔16.5%。
IDC中國高級分析師郭天翔指出,2022年疫情對內地智能手機市場影響很大,雖然疫情管控政策已經結束,但預期今年內地智能手機市場前景難言樂觀,認為要消費者信心重新恢復,市場需求才有望在今年下半年出現反彈。
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