美銀證券調查:新冠憂慮壓抑內地民眾外遊意欲 完全恢復至疫前水平或需時
美銀證券一項調查顯示,57%受訪內地民眾表示因新冠憂慮,無計劃外遊或將減少外遊,即使80%受訪者曾感染新冠並已康復。該行認為,要令民眾重新對外遊感放心、出行模式完全恢復至疫情前水平或需時。僅48%受訪者計劃未來六個月以來外遊。在即將來到的春節長假期,僅17%受訪者有計劃外遊。不打算外遊的受訪者中,有66%指感染新冠風險是其主要憂慮。
調查顯示,相對於從未確診受訪者,新冠康復者傾向較不憂慮確診,亦有計劃恢復外遊活動。具較高收入的一、二線城市受訪者,以及較年輕受訪者,傾向恢復外遊。商務旅遊較休閒旅遊復甦更快,37%受訪者擬未來三個月內恢復商務旅遊,但同期擬恢復休閒旅遊受訪者僅28%。
該行預期積壓旅行需求將釋放。47%受訪者計劃再恢復出行時增加預算最多達50%。38%受訪者擬延長行程,38%及23%受訪者擬分別維持行程時間及縮短行程。在即將來到的春節長假期中有計劃出行的受訪者,有75%擬選擇四星級或以上酒店。
調查顯示,海南是最熱門旅遊目的地,佔比達30%;其次是省內旅行(19%)、跨省內旅行(23%)、香港(13%)、澳門(5%)及其他境外目的地(10%)。計劃到訪海南的受訪者,有99%擬購買免稅品。
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