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調查:電動車將成內地汽車市場主流
富達國際調查顯示,按年銷量計算,中國現時是全球最大的電動車市場。電動車在中國市場的滲透率或會大幅提升,而未來電動車銷售有望於主流汽車市場中佔更大席位。 這次調查於中國49個城市進行,訪問逾2,000名18至65歲的車主及計劃在未來12個月內購買汽車的潛在車主,旨在了解他們對電動車的看法。 當被問及購買意向時,60%的受訪車主及84%的潛在車主表示,下次購買汽車時會傾向選擇電動車,只有25%車主及10%潛在車主表示會選擇燃油車,選擇混能車的更佔少數。 令人意外的是,調查發現偏好電動車的趨勢不只限於年輕族群。各年齡層的受訪者似乎都有意於未來添置電動車。69%的35歲以下受訪者表示「很有可能購買」電動車;而在35至65歲的受訪者中,這比例更達73%,反映內地民眾對電動車的接受程度頗高。 報告指,在中國汽車市場,選購電動車的主要原因為尋求新體驗,而非與品牌忠誠度有關。事實上,部分受訪者更表示傾向按技術、體驗和設計等因素探索新品牌來選購汽車。
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