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微信視頻號用戶總時長接近朋友圈80% 今年料投入50億流量支持創作者
阿思達克 01-10 12:31
內媒報道,在今日(10日)舉辦的2023微信公開課PRO上,微信官方表示,原創生態是平台健康持久發展的基石。去年視頻號平台原創內容播放量按年增長350%。而過去一年,愈來愈多用戶進入直播間,視頻號看播按年增長300%,看播時長增長156%;開播時長增長83%,優質開播增長614%。 此外,目前微信視頻號用戶總使用時長接近朋友圈80%,基於算法的推薦播放量按年增長400%,創作者活躍度漲幅超過100%。 視頻號直播團隊表示,隨著視頻號生態不斷完善,直播商業潛力也持續釋放。去年視頻號直播帶貨規模保持高速增長,銷售額按年增長超過八倍,平台公域購買轉化率提升超100%,客單價超200元人民幣。 視頻號直播團隊表示,過去一年,視頻號直播已融入用戶社會生活的方方面面。2022年視頻號直播觀看規模增長300%,未來將投入50億流量,通過不斷完善變現工具和激勵政策,持續助力個體創作者成長。據悉,是次的流量支持將針對平台上所有的創作者。
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