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快手(01024.HK)電商年貨節品牌與快品牌GMV增長一倍
阿思達克 01-06 12:10
快手(01024.HK)表示,旗下快手電商為期10日的「2023快手年貨節」活動完結,期間消費增長明顯,年貨需求旺盛,活躍買家按年增長超20%,在平台紅利推動下短視頻掛車訂單量按年增長390%,搜索支付訂單量增長68%,品牌及快品牌GMV則較去年同期增長100%。 快手表示,去年國內電商市場普遍面臨挑戰,快手電商去年第三季仍保持確定性增長,電商月活躍買家數突破1億,新開店商家按年增長近80%,帶動快手電商第三季交易總額突破2,225億元人民幣,按年增長26.6%。
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