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騰訊(00700.HK)馬化騰:未來續加強降本增效 遊戲要聚焦精品不浪費版號機會
阿思達克 12-22 14:52
《界面新聞》報道,騰訊(00700.HK)於上周四(15日)召開內部員工大會,主席馬化騰表示,過去一年騰訊的核心主題是降本增效,過程中做到聚焦主業,把不適應當下和未來發展階段的周邊業務進行縮減,認為與公司付出的管理成本和精力相比,非核心業務鋪得太多並不划算,而未來還需繼續加強和堅持降本增效,要形成一個習慣。 他續稱,公司內部貪腐問題「真的是觸目驚心」,很多業務做不起來,並不是因為管理者問題,也不是業務方向問題,而是貪腐漏洞太大,業務被掏空。今年騰訊將數碼化能力也引入到反舞弊中,所有報銷和外部供應商的數據全部匯集起來,內審內控進行大數據分析,能找到大部分低水平的問題,明年公司會繼續建設該能力。 此外,對於騰訊遊戲,他認為長期而言內地遊戲市場的版號肯定是緊縮狀態,不會像過去那麼容易拿到,所以公司一定要聚焦精品,不要浪費任何一個版號的機會。 他又指,微信事業群(WXG)最亮眼的業務是視頻號,基本上是全公司的希望。短視頻三年來在全球範圍內對整個互聯網的衝擊相當大,公司對其他業務進行調整,如調整長視頻戰略,把非精品的內容砍掉。惟短視頻對遊戲和電商業務也有很多衝擊,公司做了很多短視頻和電商的結合嘗試,現在視頻號走出第一步,已經立住了,後面希望能更貼近交易,把電商閉環做好。
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