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調查指內地逾73%汽車經銷商銷量未達標 部分靠裁員減薪節流
據內地《證券日報》引述中國汽車流通協會發布的最新一期「中國汽車經銷商庫存預警指數調查」(VIA)顯示,今年11月份,有41.2%的經銷商門店出現閉店現象,且多數閉店時間在兩周以上;逾73%的經銷商無法完成銷量任務,其中61.1%的經銷商任務完成率不足80%。 調查亦顯示,期內中國汽車經銷商庫存預警指數為65.3,按年升9.9個百分點,顯著高於榮枯線。據悉,庫存預警指數採用擴展指數的編制方法,以50作為榮枯線,50以下均處於合理範圍。這意味著當前經銷商庫存指數顯著超過庫存安全線,國內汽車產銷環境十分嚴峻。 流通協會表示,從全國範圍來看,11月份汽車市場呈現相對靜默狀態,客流量不可避免大幅下滑,消費者購車需求釋放受阻,這對店面經營、新車銷售、售後服務甚至二手車市場均有很大影響。疊加庫存增加和流動資金短缺等因素,部分經銷商開始實施裁員、減薪措施,經營壓力巨大。
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