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阿里(09988.HK)菜鳥與雀巢中國達成數智化供應鏈合作
阿里巴巴(09988.HK)旗下菜鳥與雀巢中國近日簽署新一輪戰略合作協定,將圍繞雀巢數智化供應鏈項目展開更深入合作。 雙方將在持續深化B2C及B2B業務、數位化供應鏈、綠色可持續專案等合作基礎上,繼續升級直面消費者(DTC)履約、物流自動化、物聯網技術等方面合作,涉及雀巢旗下星巴克家享咖啡、徐福記、惠氏、太太樂等多個品牌。 在DTC模式下品牌商可以直接面向消費者銷售產品,也需要建立新的供應鏈履約體系與之對應。由菜鳥與雀巢中國供應鏈團隊合作打造的雀巢中國DTC履約中心近日在江蘇蘇州正式啟用,作為雀巢中國首個自動化DTC履約中心,將幫助雀巢集團的核心品牌在DTC業務領域的拓展。 菜鳥CEO萬霖表示,雀巢DTC履約中心開倉是雀巢和菜鳥的合作嶄新的一步,菜鳥仍將堅持長期主義,為雀巢提供全面穩定可持續性的供應鏈服務。
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