快手(01024.HK)CEO程一笑:未來一段時間主要精力放在電商業務上
據內媒報道,快手-W(01024.HK) 創始人兼首席執行官程一笑在業績電話會上表示,電商業務是公司未來增長的重要引擎之一,也是整個快手商業生態的中心,認為儘管目前整體電商行業在高度競爭的中後期,但相較於傳統貨架電商,以內容驅動為主的直播和短視頻電商仍有著巨大潛力,需要不斷進行挖掘和創新。
有指在宏觀經濟的逆風疊加各種外部因素,使快手與行業均面臨壓力。程一笑坦言,進入下半年後,整體廣告市場的恢復情況相對較弱,快手的外循環廣告客戶的重點行業,如網服、電商、遊戲等,均在第三季度受到宏觀環境影響,這些行業的很多客戶從年初開始持續進行降本增效,所以第三季度在預算方面的影響比較大。
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