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新地(00016.HK)觀塘APM斥1,000萬聖誕推廣費用 料期內人流及生意按年增20%
阿思達克 11-22 14:57
新地(00016.HK)旗下觀塘APM打造3,000呎《玩轉未來聖誕城》裝飾,連同免費放映多場世界盃賽事,新地代理級推廣經理鍾佩薇表示,在聖誕推廣費用方面,商場投放了1,000萬元,按年增25%,主要是網上宣傳方面較以往做多;她預料,受到節日氣氛和世界盃、加上多項廣場優惠的推動下,在聖誕期間,APM商場人流和生意按年增20%,尤其在運動服飾、電子產品、餐飲等均會受惠,預計各銷量按年增雙位數。 隨著港府放寬防疫限制,她透露,有商場內的中式餐廳表示目前冬至期間訂位已達致六成,預期生意按年升30%;同時,她表示,新款電話及平板電腦為熱門的聖誕禮物,料電子店舖銷情則按年升20%,並受惠於世界盃,她預料運動服飾店舖銷情理想,並補充現時有店舖反映受歡迎的國家隊球衣已售罄,相信此熱潮會延續下去。(ca/k) ~
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