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阿里巴巴(09988.HK)與資生堂中國達成減碳戰略合作 推廣單品替換裝計劃
阿里巴巴(09988.HK)與資生堂中國宣布達成戰略合作,作為「減碳友好行動」的核心發起企業,雙方將在美妝行業共同探索無泵瓶、替換芯、自立袋等「單品替換裝」計劃。 為滿足低碳偏好的消費需求、支持品牌的綠色增長,阿里巴巴宣布將聯合多品牌集團共同推出「88減碳日」,號召更多消費者參與隨手減碳的綠色行動。 阿里巴巴今年8月宣布推出首個碳帳戶平台「88碳帳戶」,消費者可聯動淘寶、天貓、菜鳥、餓了麼以及閑魚等集團生態體系的手機應用程式APP了解個人減碳情況及日常減碳行為對環保的影響力,「88碳帳戶」還通過各項激勵措施,鼓勵消費者採取可持續的生活方式,減少日常碳足跡。 阿里表示,平台和商家正在通過提供更多低碳供給,引領和激勵綠色低碳的生活方式,今年「雙11」自預售期開始,有超過1,633萬人在天貓及淘寶上購買綠色商品。(gc/s) ~
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