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抖音:雙11貨架電商帶動日均銷量增156%
抖音電商發布「抖音雙11好物節」數據報告顯示,於10月31日至11月11日期間,抖音電商內參與雙11活動的商家數量按年增長86%,興趣電商內容帶貨持續發力,直播帶貨總時長累計達3,821萬小時,7,667個直播間銷售額超過百萬元。活動期間,平台貨架電商帶動日均銷量按年增長156%,商品曝光量為上半年的1.6倍。
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