Sensor Tower:首九月全球IP遊戲營收128億美元 蘋果市場貢獻61.7%
調查機構Sensor Tower發表報告指出,今年首九個月IP遊戲已獲得128億美元營收,其中蘋果(AAPL.US)市場收入貢獻高達61.7%。期內,共24款IP遊戲入圍全球暢銷手遊百大榜單,用戶總支出約75億美元,佔百大手遊總收入的24.1%。
下載量方面,全球移動IP遊戲市場在2018至2020年期間較為穩定,年下載量一度逼近30億。隨著新冠疫情帶來的移動市場增長紅利逐漸褪去,IP遊戲市場於2021年首次迎來明顯下降,最終下載量為24億。今年首三季全球IP遊戲下載量達16億,其中iOS與Google Play下載量佔比分別為28.3%及71.7%。
《PUBG Mobile》與《寶可夢Go》成為當下最暢銷的IP遊戲,長年穩居全球IP手遊暢銷榜前兩名。從IP來源分佈看,日本漫畫與電子遊戲IP授權的手遊佔據全球暢銷榜半數以上,影響力巨大。美國IP遊戲上榜的產品主要來自漫威與星際迷航,南韓則為天堂系列手遊。
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