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中升集團(00881.HK)與汽車之家(02518.HK)達成戰略合作
中升集團(00881.HK)宣布,與汽車之家(02518.HK)於11月2日簽署戰略合作協議,雙方將探索為用戶提供看車、買車、用車、換車的一站式服務新模式。 中升表示,作為領先的全國性汽車經銷商一直專注於經營豪華和中高端品牌組合,實現新舊車一體、二手車收售一體的「一體兩翼」佈局,而汽車之家是集「內容生態+工具服務+交易平台」於一體的一站式汽車生活服務提供商,擁有5億用戶數據及龐大的活躍用戶群體。 今次合作中,中升將提供線下體驗及專業化服務,結合全國性的網點、新舊一體、4S店的專業服務體系,雙方並以此模式為基礎,展開城市試點,預計今年底將完成一站式服務交易全模式驗證,而汽車之家則將提供線上觸達及用戶營運業務,帶來線上用戶觸達及邀約到店等服務,為中升的車源創造新零售渠道。未來雙方將在管家式服務及線下檢測交付服務方面探索更多的合作可能。
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