天貓雙11開售首小時 102品牌成交額逾億人幣
「天貓雙11」第一波銷售昨晚(1031日)晚上8時開啟。阿里巴巴(09988.HK)(BABA.US)公布數據顯示,開售首一小時,102個品牌成交額逾億元人民幣,顯示內地消費熱情不減,消費活力強勁。
在102個首小時成交額過億的品牌中,國貨品牌佔比過半,成為今年「天貓雙11」一一大亮點。黑鹿、挪客、牧高笛、森寶、未及、佳奇等國貨品牌首小時成交額均超過去年11月1日全天。積木品牌未及更是只用10分鐘就實現成交額超去年雙11全周期。
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