京東雲推出數字人虛擬主播服務
京東(09618.HK)(JD.US)旗下雲計算綜合服務京東雲宣布,京東智能人機交互平台「言犀」基於前沿人工智能(AI)能力及豐富電商經驗,推出「靈小播」虛擬數字人直播產品。
該產品通過AI驅動,擁有多變的形象及媲美真人聲音,可用於多種直播間場景,為進入直播間的觀眾提供豐富的視覺和交互體驗。
靈小播虛擬數字人可以實現7×24小時無人直播、直播話術智能撰寫、營銷抽獎活動等,提高無人執守時的店舖銷售GMV及成交轉化率,預期一個虛擬主播相當於一個直播團隊,1萬直播投入可以帶來數十萬GMV轉化。京東雲透露,目前靈小播已經在數百家店舖中開播,累計帶來數百萬GMV轉化。
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