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Canalys:第三季全球智能手機市場按年下跌9%
調查機構Canalys發表研究報告指出,第三季全球智能手機市場按年跌9%,連續三個季度下跌,並為2014年以來表現最差的第三季。低迷的經濟前景導致消費者推遲購買電子產品,從而優先考慮其他必需品的支出。這可能會在未來六到九個月內,繼續抑制智能手機市場發展。 當中,三星通過大力開展促銷活動來減少渠道庫存,市場份額按年增長1個百分點,至22%,領先市場。蘋果(AAPL.US)季內首五名中唯一一家實現按年正增長的廠商,在市場低迷期間,由於市場對iPhone手機的需求相對具有韌性,蘋果市佔率按年增長3個百分點,至18%,排名第二。鑑於內地市場的不確定性,小米(01810.HK)、OPPO和vivo繼續對海外擴張採取謹慎態度,全球市場份額分別達到14%、10%和9%,為列第三至第五位。 Canalys分析師Sanyam Chaurasia認為,目前來看,到今年第四季和2023年上半年,市場需求仍沒有改善的跡象,廠商必須與供應鏈端協作,共同制定審慎的產量預測,同時與渠道密切合作,以維持穩定的市場份額。進入銷售旺季後,一直推遲購買新機的消費者會期待廠商推出大幅折扣和捆綁促銷活動,以及老一代設備的大幅降價。與去年的旺季相比,預計今年第四季的節日銷量表現將較為緩慢但穩定。然而,把即將到來的第四季視為市場復甦的真正轉折點還為時過早。
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