CINNO Research:8月內地智能手機銷量按年跌26% 小米(01810.HK)銷量挫四成
研究機構CINNO Research數據顯示,8月內地市場智能手機銷量約為2,044萬部,按月跌7.4%,按年下降26%,自今年2月以來已連續第七個月錄得按年下跌,終端市場需求持續低迷,創下2015年以來最差的8月單月銷量。
具體首五大手機廠商銷售數據來看,榮耀在內地手機市場的表現仍然搶眼,今年第三次奪得單月銷量冠軍,並為首五大品牌中按月唯一錄得增長,按月升4.3%,按年跌14.4%,至360萬部。榮耀70銷量排名本月單機銷量第三。
OPPO及vivo的銷量分別位列第二和第三,按年跌38.3%和37.2%,按月下降6.3%和7.7%,至350萬及320萬部。蘋果(AAPL.US)銷量排第四,達270萬部,按年跌0.2%,按月跌12.9%。至於排名第五的小米(01810.HK)銷量達250萬部,按月跌21.4%,按年挫40.3%。
報告指出,iPhone 13仍然霸佔8月單機銷量榜首。預計隨著9月蘋果iPhone 14系列的發布,相信會給蘋果品牌帶來一波銷量的提升,尤其會集中在iPhone 14 Pro產品上,為2022年最後一季的手機市場帶來增長動能。
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