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調查:近半港人將增加海外旅遊消費預算
阿思達克 09-30 10:07
廣告科技公司The Trade Desk(TTD.US)與YouGov發表最新消費者調查研究顯示,近半受訪香港消費者將會增加海外旅遊消費。經歷近年出外旅遊限制後,三成(31%)受訪香港人計劃在未來12個月將預訂至少一次海外旅遊,反映港人的旅遊渡假意欲正在升溫,同時日本仍然是受訪香港人首選的外遊目的地,其次是內地與澳洲。 調查顯示,正計劃海外旅遊受訪者表示,價格(78%)是他們選擇航空公司時的最重要因素,其次是舒適度與衛生(63%)以及服務(52%)。在選擇酒店住宿時,這些受訪者表示舒適度與衛生(77%)最看重的因素,其次是價格(73%)和服務(53%)。 調查顯示,著名航空、酒店及旅遊保險品牌仍然是香港旅客的首選。不過,有64%計劃海外旅遊的受訪者表示,有興趣在未來12個月嘗試新的航空公司;同時,接近三分之二的受訪者表示,願意在未來12個月嘗試新的酒店住宿和旅遊保險品牌。而品牌聲譽仍然是關鍵所在,有半數受訪者表示,對比疫前,他們更重視航空公司的的品牌聲譽。(ca/k) ~
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