攜程(09961.HK)與上汽奧迪達成個性化出行服務合作
攜程(09961.HK)與上汽奧迪近日共同發布高端出行白皮書,並宣布簽署戰略合作協議,雙方將推出集合主題旅行、餐飲、活動、景點、購物與專屬熱線為一體的個性化出行服務。同時,針對「數據、會員、場景、內容、產品」五大方面,攜程與上汽奧迪計劃聚焦時下旅行熱門趨勢及時令節點,開展一系列特色主題推廣活動,為用戶帶來「車+旅行」全場景新體驗。
攜程副總裁王韋表示,預計未來將迎來旅遊出行理性回歸,經歷疫情後用戶更重視高品質出行,自駕遊需求料提升。
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