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新一期消費券下月發放 新地(00016.HK)料帶動商場營業額升3成
阿思達克 09-22 09:57
新鴻基地產(銷售及租賃)代理有限公司董事鍾秀蓮表示,疫情無阻零售業復甦,近月市面消費氣氛明顯回暖,商場乘消費券籌備多項全新優惠,包括首度推出的聯場泊車優惠,策略性地擴闊客群,藉此進一步帶動跨區消費及刺激銷情。 鍾秀蓮稱,按過往經驗,消費券主要吸納大額消費,隨著新型號電子產品的推出,預料電子產品商戶將最為受惠。另外年尾嫁娶較多,珠寶首飾類的大額消費升幅預料最為顯著,料升達30%至40%。預料在消費券加持下,國慶人流及營業額將錄20%及30%的增長。展望第四季,鍾秀蓮預料隨著旅遊氣氛轉趨熱烈,加上佳節臨近,商場銷情將會持續暢旺,旅遊用品行業亦會迎來小陽春。 10月1日新一輪消費券即將發放,加上國慶假期及重陽節相近,新地十二大商場(東港城、上水廣場、北角匯、將軍澳中心、PopWalk天晉匯、Mikiki、屯門卓爾廣場、屯門錦薈坊、荃錦中心、新領域廣場、life@KCC及joy@KCC)斥資200萬推出「消費券賞上賞」迎接消費券。
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