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虎視傳媒(01163.HK)中期總收益同比增加32.8%至1.9億元
格隆匯 08-29 21:06

格隆匯8月29日丨虎視傳媒(01163.HK)公吿,截至2022年6月30日止6個月中期,公司的總收益同比增加32.8%至報吿期間的人民幣1.9億元,主要由於廣吿主數目增加。公司給予廣吿主更優惠的價格政策,鼓勵客户加大廣吿投放力度,擴大公司的市場佔有率,儘量減低全球經濟衰退及廣吿需求下滑帶來的影響。公司的期內溢利同比減少54.3%至報吿期間的人民幣630萬元。母公司擁有人應占每股盈利0.01人民幣元。

2022年下半年,公司將進一步加強AdTensor的AI算法能力的研發投入,如視頻圖像優化、視頻多語言聲音處理,視頻圖像與多語言聲音的聲話同步、圖像與聲音的分離處理等。通過AI算法對廣吿視頻進行智能處理,將提升公司廣吿素材製作效率,降低廣吿內容的製作成本,以使得公司在視頻廣吿效果上更具競爭力。

公司非常重視元宇宙趨勢及其給互聯網行業帶來的新機遇,並已將元宇宙確定為公司戰略發展的方向之一。同時,公司將持續在社交及互動娛樂產品領域進行佈局。在元宇宙領域,社交產品將於2022年下半年投入市場,遊戲產品預期於年底進入內測階段。公司重點發力社交和遊戲,使成為本集團新的業務增長機遇。

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