《大行報告》摩通:短線炒次季業績看好拼多多(PDD.US) 三至六個月首選阿里(BABA.US)
內地首七個月網上零售額按年增長3.2%,單計7月按年增幅為3.8%,按月持平。摩根大通認為,考慮到近期的宏觀經濟數據和阿里巴巴(09988.HK)謹慎的指引,網上零售額增長的改善乏力應該是大多數投資者預計之內。因此,中國電商行業仍將缺乏清晰的方向,直至未來幾個月出現更多數據顯示消費完整地復甦。
該行指,短期內行業可能依靠不同電商公司的業績表現和指引作為潛在催化劑,目前市場焦點主要是下半年前景。該行短線炒次季業績看好拼多多(PDD.US),因為能見度低可提供更多驚喜的空間。而對中國電商企業在3至6個月內的排名順序仍然依次為阿里(BABA.US)、拼多多、京東(JD.US)、唯品會(VIPS.US)。
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