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小鹏-W(09868.HK)内地推线下减价优惠 分析料与催谷销量、原材料及芯片降价有关
阿思达克 08-08 15:37
据内媒报道,不少消费者在社交平台反映指,小鹏-W(09868.HK)正举办线下优惠活动,尾款可减5,000元至1万元人民币不等,部分车型更有3,000元至1万元人民币的选装权益。 有分析人士指,小鹏推减价优惠或是为了尽快可使用已增加的产能,从目前销量情况来看,小鹏汽车下半年销量,仍有机会追不上其产能的增幅。 中国工商联汽车商会新能源汽车分会会长李金勇则表示,除了可能通过降价获取更多订单的考虑,此举或和上游原材料及芯片价格下降有关。 对于外界猜想将开启新能源车价格战,李金勇认为,由于汽车制造成本短期内不会下降,下半年出现价格战的概率很低;乘联会秘书长崔东树则表示,降价易引起老用户不满,负面影响太大,采用价格手段竞争不划算。 电动星球News创始人欧阳晨表示,在新产品上市前,车企通常要考虑现有主流产品是否仍具有较强的生命力。若以往产品的竞争力不足,则会促销减价,这是很正常的现象,认为减价可能与产品换代有关。
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