Canalys:全球智能手機次季出貨量按年跌9% 三星市佔率21%稱首
研究機構Canalys數據顯示,全球智能手機第二季出貨量按年下降9%。在經濟動盪和地區不確定性因素的影響下,市場需求開始萎縮。得益於A系列低端機型供應增強,三星以21%的市場份額位居首位,按年升3個百分點。
隨著市場對iPhone 13的強勁需求,蘋果(AAPL.US)以17%的市場份額位居第二,按年升3個百分點。小米(01810.HK)、OPPO和vivo在中國繼續面臨市場需求調整,市場份額分別為14%、10%和9%,按年跌3個、1個及1個百分點。
Canalys研究分析師Runar Bjorhovde表示,隨著智能手機市場的前景頹靡,廠商被迫在第二季復盤其發展戰略。經濟動盪、需求低迷以及庫存積壓使廠商迅速調整今年下半年的產品組合。消費者的預算緊縮,一部分的需求將轉向低端產品,而供過於求的中端產品將是廠商著重調整產品發布的價位區間。
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