Xiaomi-W (01810.HK): the integration of Xiaomi display into TV department as an important product line will continue to use its own ID and mold.
For the news that the Xiaomi-W (01810.HK) display product project was merged into the TV department and planned to cancel self-opening in the second half of the year, Wang Hua, general manager of Xiaomi Public Relations Department, said the information was partially false.
Wang Hua clarified that the Xiaomi display product project was originally in the ecological chain department. With the iteration of the product and the improvement of consumer acceptance, the company paid more and more attention to this kind of product, and specially incorporated this kind of product project into the TV department as an important product line. Long-term stable operation. Recently, in the new product planning, there has been a new product sequence research, and the partner's products and molds have been reviewed, but in the end, they still choose to use their own ID and molds. It is believed that the rumors will be destroyed when the new product is launched.
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